WHY WE EXCELLED

In a sea of competitive design firms, we unanimously won the competition. We believe the IIG difference was not just our stunning design, but the possibilities we presented — possibilities our client didn't even know they were looking for. Demonstrating a transferable design that could be rolled out across Caesars' entire portfolio of brands, we were also able to showcase how they could customize or scale this concept for different markets. Our approach showed the ability to scale up the design to a high-end market, or down to achieve a more cost-conscious design, ultimately achieving economy of scale. Working within extremely tight timelines, our well-orchestrated team of professionals still executed and delivered with precision.

At IIG, we are able to see beyond what most clients can see for themselves. We create a vision of possibilities. Our approach showed the ability to scale up the design to a high-end market or down to achieve a more cost-conscious design, ultimately achieving economy of scale. 

We expressed how this particular design approach could bring the client value and translate across their different properties and brands:

• First, the expansive winged headboard is meant to create a modern architectural feature, but is entirely FF&E.

• Behind it, each property implements a unique graphic or textural aspect, bringing either a signature branded element to the room, or one that gives it a touch of local personality.

• The TV/dresser unit is a “Kit-of-parts” – it is modular and customizable per property. Varying components for this wall unit include a bench, dresser, desk, bar cart, etc. that can be selected and configured based on the property and market needs.

This single competition has now evolved into a national rollout in 6 different markets, across 9 different properties – all implementing our approach. It provided a great foundation that we have been able to build upon to give each property their own personality and identity.